![]() ![]() His article is a worthwhile introduction (although certainly not the only one) to a work that has sold 23 million copies and is ranked among the greatest rock albums of all time by authorities ranging from Rolling Stone to the Rock and Roll Hall of Fame. The album many of us simply refer to as Led Zeppelin IV (or Zoso) is the subject of an August Classic Rock cover article by Barney Hoskyns, author of Led Zeppelin IV (Rock of the Ages). In doing so, Zeppelin committed a masterstroke of marketing brilliance that still resonates today. ![]() That’s what Led Zeppelin did 40 years ago when the band issued its fourth album with a cover consisting solely of a dreary photo: an old man, hunched over with wood sticks stacked on his back - no title, band name, song listing, record label logo, or even a catalog number. Imagine if Apple unveiled the latest iPhone without a logo or if Lady Gaga had released Born This Way without her name, face, or album title on the cover.
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